Web Development – Benefits of owning a website

4 years ago / Blog 0

Web Development – Benefits of owning a website

It is hard to believe that only 46% of small businesses have a website. With the fact that an average internet user spends 6 hours a day on the Internet, there is a huge potential for those businesses that already own websites.

I owned my first website, more than ten years ago. The reason I developed it is because my fundraiser made it a requirement so that it would be easier for him to approach potential investors for a social enterprise we co-owned with a friend of mine. I did not understand it then. But a few months later, results started creeping in. Investors started getting in touch with us.

That first website initiated my career as a professional website developer, and for over 10 years, I have interacted with hundreds of entrepreneurs and helped them get their ideas and businesses, online.

For all that time that I have interacted with these entrepreneurs, I have noticed that most entrepreneurs do not know the benefits of owning a website. And for the ones that approached me to have their websites developed, I ensured I ask them their reasons for making that decision.

12_Benefits_of_Owning_a_Website

Their answers summed up into these 12 benefits of owning a website. These benefits stipulate what a website can do for you as an entrepreneur. They will jolt your mind and help you realize if you need a website developed for you. For those who already have a website, it should ignite back your interests and intentions.

1. A website increases revenue and enhances business growth

Online marketing is one of the many marketing channels that you own. It is also one of the numerous marketing strategies that you are implementing in your business. Today, there are a lot of businesses that have chosen online marketing as their single marketing channel due to its effectiveness. Due to its ease of operation and extensive market reach, it is easier to make high revenue and achieve massive business growth with nominal input and within a very short time, as opposed to traditional website-less businesses.

We have seen businesses that have opened doors and achieved profitability within three months. How? By leveraging on the power of the website, a well-utilized website can create a fully functional business for you.

2. The website improves business operational efficiency

A lot of businesses have realized how efficient a website can be. Many business owners have cut on operational and wage costs by just owning a website. The work of the website saves the company thousands of dollars per month as money that could have been paid to staff or agencies as salaries and management fees.

Owning a website or an online business has been proven as one of the best decisions for self-employed professionals and small businesses due to its ability to automate most of the marketing and operational functions of their entities. With a website, you get massive output for just a little input.

Since we started using our website at ADEA, we have found improved our operational efficiency of 10 folds. For instance, our operations are highly automated and efficient in such a way that the website brings revenue equivalent to 10 salespeople.

3. Website is Cost-Effectiveness

Online advertisement is a cost-effective and affordable mode of marketing in comparison with print advertisements, especially for small and medium businesses. The advert generation is fast, easy and cheap and you can get in touch with your market in just a few minutes. Major advertisement networks like Google and Facebook are easier to get started, and with just a few minutes of tutorials, you can get started on your own. This is unlike the traditional advertisement that requires expensive agency generation and media launches.

Low operational and marketing overheads are a very big determinant of profitability and eventually the growth of the company. Reduce your marketing budget by owning a website.

I can tell you fo sure that our website has saved a lot of bucks for us. The fact that it can replace expenses that we could have paid a whole team of more than 10 salespeople is a great saving.

4. The website reaches a wider (Global) Market

Opposed to a brick and mortar establishment, a Website transmits your business profile around the world, permitting for extended exposure and sales, due to a wider demographic reach. A business without a website is only restricted to selling within its physical locality. However, a business with a website is able to reach out to people all over the world. With today’s highly efficient logistical and courier systems, you can be able to deliver your products to basically almost any place in the world within one week.

Therefore if you would like to scale up and reach wider markets and more customers, getting a website is a MUST. Do not restrict your business to a small local market. Diversify your market.

When we used to maintain a team of salespeople in our offices, we found that we were skewed to local marketing. We decided to employ freelancer marketers to market for us in other countries. It still did not work out. And then we decided to use our website to target different regions and we optimized it for geo- SEO. It worked magic!

5. The website enhances credibility and professionalism

Consumers have become more subtle in regard to their buying behavior. They want to buy from highly reputable organizations. So, they do research and get as much information as possible before they decide to buy your products. It is evident that the first place they would go to research is online.

Having a web presence is highly recommended. A website will be the only way that you can put your information out there for your customers to view. It is also the only media that you might have control over when it comes to providing information to the public.

If you will like to have high online credibility and reputation, you must make a very good website. One that will be so strong that even if you might have some negative reputation from uncontrollable media like social media networks, your website neutralizes all of them.

The first corporate website that we made, 10 years ago, made the company look extremely big. Many people congratulated me on getting a job at an international company. That is exactly the way it looked, though we were just a start-up. And that status brought a lot of confidence with our customers, hence giving us business.

6. Website works around-the-clock

One of the most powerful elements of a website is the fact that it is always open and available; 24/7 throughout the year. This is one tool that burns the midnight oil to ensure that your business is open even while you are asleep.

A website provides your consumers with around-the-clock information for your products, services and corporate information. This 24 hours a day, seven days a week service definitely generates more revenue than that of a traditional 8 to 5 storefront.

There is a time one of our customers mentioned that the most awesome thing with his website is that it makes money even when his store is closed. He wakes up in the morning and finds fully paid up orders, ready to deliver. Wouldn’t you like something like that?

Our first online fully-paid order was made at 5.17am It was for a Domain Name and Web Hosting. And when I woke up in the morning, the first thing that I found in my mails was a message from PayPal saying “You have been paid…” You can imagine my excitement!

7. The website provides consumer convenience

Today’s consumer behavior is very different from the way it was a decade ago. A decade ago, people would travel downtown to window shop for the products that they intend to buy. It was very popular. But today, people do window shopping online.  This is because they are looking for convenience. They do not have the time to physically seek for your product or corporate information.

It is a hard fact that 98-99% of the people who will visit your website are just seeking information to help them make a buying decision. And only 1-2% will make an action to buy your product or contact you.

A website provides the consumer with the convenience that they need while making their purchase decision. If you provide that convenience for them, then you will be able to attract the right consumers for your business.

There are countless instances that I have bought products online, instead of walking downtown into a shop. The main reason is that I could take just 15 minutes and find a great deal from a couple of sellers, online. Time is scarce and online is a good bet in saving it.

8. The website enhances customer relationship management

There is a time when customers used to buy products without necessarily minding the way they were treated. Those were the days of the monopolies, and those days are gone.

Today, customers need a deeper engagement and connection before they make their buying decision. Business needs to create relationships with customers to warm them up to their products and services.

A website helps in terms of building and fostering a rapport among your customers. Providing special offers to loyal customers on your Website lets them know you appreciate their business.

The person who taught me how to do website content copies told me that the most important element of the website is to manage the customer relationship. He told me that whenever I am writing copies for a website, I should always have the customer in mind.

9. The website creates a competitive advantage and opportunity

About 50% of small businesses do not have a website. This means that by having a website, you have created a competitive advantage that is only available to half of your competitors.

Also, chances are your competitors have a Website and they’re using it to their fullest advantage. In order to keep up or surpass the competition, having a Website is a must.

We have seen our website rank from nowhere to the first page in search engines. We have also seen our competitor’s website ranking dropping until they closed shop. A well-managed website can beat competition easily.

10. A website builds a customer base

The easiest person to sell to is the person who has already consumed your products. A website gives you an opportunity to create a list of all your customers and prospects and also constantly communicate with them in a bid to provide more information and eventually sell more to them.

Consumer communication via your Website not only provides information but also helps in creating a long-lasting relationship with your customers. Populating a list of consumer contacts is gold to any company.

Through my online personal development initiative, I came across an article that says that a website should be able to create a customer base for the business. In our websites, we always put a system to collect customer contact information.

11. The website allows for targeted marketing

Traditional marketing is full of guesswork. An agency displays a billboard on the corner of the street, to be viewed by everyone, whether you might be interested in buying or not. The same goes for an advertisement on the TV or radio.

Online advertisements are highly targeted. You can choose to show an online advert to only a group of people like doctors in California or small business owners in France. This element of targeting makes online marketing more efficient and cost-effective than traditional marketing.

Back in the days, when we used to believe in human salespeople and traditional media advertisements, we used to target everyone. Then we realized that 99% of the market was not interested. When we got online, the website was able to filter the market and let us concentrate our efforts on the 1% interested market. 

12. A website helps in showcasing your business and works

Long-time ago, when the internet was least known, people still used to do business. They used to create profiles, catalogs, and portfolios and send them to their clients via postal mails or hand delivery. It used to take days to get into the customers’ mailboxes. Sometime, they would get into the hands of the children and get misplaced.

Technology has changed all that. With a website, you do not need to send a profile or catalog or portfolio. You just need to give your website address to your clients and they will be able to get all the information they require right from the web pages. They will have an opportunity of responding back to you instantly and even buying your products right on the website.

There is no better way of showcasing your business or products or projects than using a website. You will not only send it to your customers but also it will be able to reach prospects without your intervention and effort.

I have a simple personal blog, and in the blog, I have a portfolio page. This page showcases some of the websites that I have personally built. I a snap of the finger, I can show this portfolio to just one or a couple of thousands of people online.

Conclusions

I learned the benefits of owning a website, about a decade ago. And through that time, I have reaped big from the various website that I have owned online. I believe that this post will be able to ignite some interest and convince you to start developing a website for your business or organization. If you need advice on Web Design and Development, you can contact me at Amos Blog or visit ADEA Website


ADEA means Actualizing Ideas. We develop your ideas into complete online businesses and projects. We offer Website Design, Web Hosting, Domain Registration, SSL Certificates, and Online Marketing services.

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